Wisconsin

Wisconsin E-Commerce Compliance

26 compliance rules covering Wisconsin consumer protection law

Wis. Stat. §§ 100.18 (untrue/deceptive/misleading representations) and 100.20 (unfair business practices prohibited by DATCP rule/order)

Consumer Protections

What Wisconsin's UDAP statute prohibits

Deceptive practices

Unfair practices

Unconscionable practices

Compliance Rules

What ComplyGuard checks for Wisconsin businesses

Refund & Return Policies

3 rules

Subscription & Auto-Renewal

4 rules

Pricing & Comparison Claims

4 rules

Required Disclosures

8 rules

Advertising Claims

6 rules

Warranty Compliance

1 rule

Enforcement Landscape

Litigation risk factors for Wisconsin

Attorney GeneralDATCP (Department of Agriculture, Trade and Consumer Protection) is primary day-to-day consumer regulator; AG has separate enforcement authority

Private Right of Action

Consumers can sue directly

Class Actions

Permitted

Pre-Suit Notice

Not required

Statute of Limitations3 years (general statutory-liability limitation; not supplied by § 100.18 itself)

DamagesPrivate under § 100.18: pecuniary loss; attorney’s fees recognized. Private under § 100.20(5): double damages + costs + attorney’s fees for losses caused by violation of DATCP rule or order. Do not conflate: double-damages remedy is § 100.20, not § 100.18

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